Following are the terms and conditions of The Demon Army – the official cheer squad of the Melbourne Football Club. Benefits and conditions of membership are subject to change and are at the discretion of the Melbourne Football Club.
General
Access to Reserved Seats for ticketed/interstate matches
Access to Finals tickets
Family membership can consist of two adults and up to four children under 15 years of age (as at 1 January 2026).
For General Admission memberships, the combination of up to 2 youths (15+ years of age and under 17 years of age as at 1 January 2026) and 2-3 juniors (under 15 years of age as at 1 January 2026) is also available.
For Reserved Seat memberships, children 15+ will be required to purchase a concession membership, if applicable.
The following concession card holders are eligible to purchase a concession membership: Pension concession card (aged/single parent/disability); Student card (full-time secondary or tertiary) or enrolment papers confirming full time status; Veterans Affairs card or Centrelink issued Health Care Card.
Concession identification must be presented at the time of attending games.
*Please note that all junior members who have turned 15 since the 2026 season will automatically be upgraded to youth members.
To be eligible for a junior membership, children must be under 15 years of age as at 1 January 2026. Children over 5 years of age will need to obtain a Young Demon membership if they wish to be eligible to purchase finals tickets. Member and Supporter Services may request proof of age identification (copy of birth certificate or passport etc.)
Melbourne reserved seat holders from 2025 have until Sunday 30th November 2025 to renew their same reserved seats for 2026. After this date, all reserved seats that have not been renewed will be released for general sale and it cannot be guaranteed that you will be able to obtain the same seat from the 2025 season.
1. Seating areas at the MCG are subject to change. These changes are made upon consultation with the venue. The Club will endeavour to advise members of any changes.
2. To minimise the number of vacant seats in the stadium, Melbourne Football Club reserves the right to move a member two seats to the left or right within the same row without contacting the member concerned.
These Terms and Conditions apply to all Melbourne Football Club Junior Experience products offered for the 2026 season. By purchasing or participating in any Junior Experience, participants and their parents/guardians agree to be bound by the following:
1. General Conditions (Applicable to All Experiences)
1.1 All Junior Experience products are non-refundable.
1.2 All experiences are subject to change, including dates, times, locations, player availability and any advertised inclusions.
1.3 Experiences may be modified, suspended, or cancelled at the Club’s discretion due to operational requirements, health and safety considerations, or unforeseen circumstances.
1.4 The Club’s decisions regarding participation, scheduling and operational matters are final.
1.5 Participants may be required to take part in media, photography, or promotional activity as reasonably requested by the Club.
1.6 The Club reserves the right to remove any participant or guardian displaying unsafe or inappropriate behaviour.
2. Guard of Honour Experience – Specific Terms
2.1 Each participating child must be accompanied by at least one paying adult, who is responsible for the child at all times.
2.2 Dates are fixed upon purchase. No date changes are permitted within two (2) weeks of the scheduled match.
2.3 The experience is weather-dependent and may be adjusted or relocated on match day.
2.4 Participants must follow instructions from Club staff, security and venue personnel at all times.
2.5 Match access is not included unless explicitly stated at the time of purchase.
3. Premium Junior Experience – Specific Terms
3.1 The Premium Junior Experience includes the following benefits, subject to availability and change:
• Run Out With the Team Experience
• Exclusive Junior Training Day
• 2026 Melbourne Football Club Junior Guernsey and Shorts
• Birthday Video Message from a Player
• Early Bird Bonus: A place in the 2026 Team Photo for members who renew before 22 January 2026
3.2 All inclusions are strictly non-transferable.
3.3 The Exclusive Junior Training Day will be held during the Easter School Holidays; exact dates and times will be confirmed by the Club.
3.4 Player participation in experiences (including run-out, birthday messages, training day) is subject to availability, team schedules and AFL requirements.
3.5 Delivery of birthday messages and merchandise may require extended turnaround times during peak periods.
4. Junior Mascot Experience – Specific Terms
4.1 Participants must be aged between (6) and (12) years on the date of the experience.
4.2 A Club-branded playing kit (1x guernsey, 1x pair shorts) will be provided for the participating child and must be worn for all on-field elements of the experience.
4.3 The Junior Mascot experience includes two (2) complimentary Guard of Honour spots for parents/guardians of the junior mascot.
4.4 Children must be comfortable participating in on-field activities and must follow all directions from Club and venue staff.
4.5 Match access is not included unless explicitly stated at time of purchase.
5. Liability & Safety
5.1 Parents/guardians are responsible for ensuring their child complies with all safety instructions.
5.2 The Club accepts no responsibility for personal injury, loss, or damage arising from participation, except where required by law.
5.3 The Club may modify or cancel on-field elements if conditions are unsafe or unsuitable.
6. Privacy
6.1 Personal information collected by the Club will be handled in accordance with the Club’s Privacy Policy.
6.2 Information may be used for the purpose of administering the experience and communicating essential details to participants.
7. Contact Information
For any questions regarding Junior Experiences, please contact:
Melbourne Football Club
Phone: (03) 9652 1111
Email: membership@melbournefc.com.au
Absentee Memberships are available as an option for members who wish to continue their consecutive years of membership. Please contact Membership Services on (03) 9652 1155 for further information.
The Premium Members’ areas in the Olympic and Shane Warne Stands are the best place to watch Melbourne home games. These guidelines are designed to ensure everyone enjoys their day at the football.
1. Seating
All members are asked to sit in their reserved seats/reserved area as indicated on their mobile membership.
2. Guest Passes
Premium Member Guest passes can be purchased by Premium Members for each home game at the MCG. Guest passes allow the bearer access to sections P1, P2, P3 and P4 in the Shane Warne Stand. If the Premium Member wishes to sit with their guests on the day, they must accompany them to the guest bays. Guest Passes do not allow the guest to sit in the Premium Member reserved seat areas. If you are unsure of where to sit, ask one of the friendly MCG staff. Guest passes also allow the guest to accompany the member into the Premium Member social rooms in the Shane Warne Stand.
3. Be respectful of others
Premium Member areas are family friendly areas, and members and guests are expected to act accordingly. Please be mindful of using bad language. There are young children sitting near you, so don’t use language that you wouldn’t want your own children to hear. Anti-social behaviour and violence will not be tolerated in the Premium member areas. If you witness such behaviour, please send an SMS to MCG Security on 0409 117 621.
4. Food and Dining
Access to the Hassett and Ryder Rooms is available at home games for all Premium Members and guests (with guest passes). These rooms are family friendly areas where members and guests can mingle together, and are available for members to purchase food and beverages before, during and after home games. These rooms are hosted by volunteer Mike Anderson, who is available to assist you on game day and ensure that you enjoy the experience.
5. Opposition Supporters
Opposition supporters are welcome as guests of Premium Members in the Guest Bays and the Hassett and Ryder rooms. We ask that these supporters respect the area to ensure that an enjoyable day is had by all.
Week 1 Qualifying / Elimination Finals; Week 2 – Semi Finals; Week 3 – Preliminary Finals.
Melbourne Football Club match-access members are given priority access (over non-members) to purchase a ticket to finals during the first three weeks of the finals series*.
AFL Finals matches are administered by the AFL with the core advantage to Melbourne Football Club members being a priority access period for the opportunity to purchase a ticket to the game* before the general public. The priority access period is also extended to members of the other competing club.
Neither the Club nor its members have the same rights as they receive for the Home and Away games – 2026 reserved seat members will be unable to retain their annual reserved seat for the finals series.
To be eligible for finals tickets you must join as a member before 31 August 2026. Note: These arrangements are subject to change.
*subject to participation
The sale of AFL Grand Final tickets is administered and managed by the AFL.
All 2025 Grand Final Guarantee holders must renew their Grand Final Guarantees by Sunday 30th November 2025. After this date, all Grand Final Guarantee holders that have not been renewed will be released for general sale and it cannot be guaranteed that you will be able to obtain the Grand Final Guarantee for the 2026 season.
Tickets will be made available to Melbourne Football Club members on a priority basis depending on the membership type held.*
The order of allocation of Grand Final Tickets to Melbourne members will be as follows:
Priority 1 (Guaranteed access) – President’s Club Members, Legends, Trident, Redlegs, Demon Seats Plus and Grand Final Guarantee holders
Priority 2 – Red & Blue Home, Red & Blue Home & Away, MFC/MCC Premium, Country Members, 5 Flex Interstate Members, Little Demon Members and 20+ Year Consecutive Members
Priority 3 – 3 Flex, Red & Blue 3 Game, MFC/MCC Exclusive, MFC/MCC Supporter, Auskick Members and AFL Club Support Members
All finals information will be communicated to members in the lead up to the 2026 Finals Series and advertised nationally by the AFL.
To be eligible for a Grand Final ticket you must join as a member before 31 August 2026.
IMPORTANT: These arrangements are subject to change.
Note: Members who hold the Grand Final Guarantee product will not be refunded if Melbourne does not participate in the Toyota AFL Grand Final.
*subject to participation
The below 2026 members are eligible to opt in to receive a member pack.
The below 2026 members are ineligible to select a member pack.
The below 2026 members will automatically be opted in to receive a member pack.
i. Baby Demons
ii. Little Demons
iii. Young Demons
MFC/MCC AFL Member’s will be required to contact the club directly in order to receive their exclusive co-branded member pack.
The $25 Demon Shop Voucher is valid until 31 October, 2026.
2026 Member packs are available until sold out, once sold out members will receive a $25 Demon Shop voucher.
By entering the Early Bird Incentive, you agree to the following conditions:
1. Information on how to access benefits forms part of the terms and conditions. Entry into the promotion is deemed acceptance of these terms and conditions.
2. The Promoter is Melbourne Football Club (ABN 27 005 686 902 13) of 120 Brunton Ave, Melbourne Cricket Ground, East Melbourne 8002.
Eligibility
3. This offer is open to Melbourne Football Club members who sign up for a 2026 membership listed below before 11:59pm Sunday 30th November 2025.
Eligible memberships include Legends, Trident, Redlegs, Demon Seats Plus, Red and Blue Home, Red and Blue Home and Away, Interstate, Country, 3-Flexi, Young Demon, Little Demon (3 years old), Armchair, Digital, International Digital, AFLW Family, AFLW Supporter, AFLW 5-Flexi and AFLW Access.
Excludes MFC/MCC Premium, MFC/MCC Exclusive, AFL Club Support and Baby Demon memberships.
4. Incomplete, indecipherable, or illegible membership purchasers will be deemed invalid and will be rejected. The Promoter reserves the right to disqualify any member where it reasonably suspects that such materials are prohibited by these terms and conditions, any relevant law, or are otherwise deemed inappropriate. This is at the Promoter's absolute discretion and discussions will not be entered into.
5. Privacy Notice: The Promoter will collect your personal information so you can enter, and they can administer, this promotion. Your personal information is required for The Promoter to allocate your incentive. The Promoter may also use your information for future marketing and promotional purposes. Your personal information will only be disclosed to the Promoter and its related corporate bodies for these purposes. All data is handled in accordance to the Promoter’s Privacy Policy: https://www.melbournefc.com.au/privacy
6. The Promoter is not responsible for any technical malfunction of any communications network or any lost, late, delayed, ineligible, incomplete, corrupted or misdirected entries, howsoever caused.
The Incentive
7. The Eligible Entrants will receive the following items;
a) Adult, Concession and Youth members (Legends, Trident, Redlegs, Demon Seats Plus, Red and Blue Home, Red and Blue Home and Away, Interstate, Country, 3-Flexi, Armchair, Digital, International, AFLW Family, AFLW Supporter, AFLW 5-Flexi and AFLW Access) will receive two additional general admission tickets to be used at any home game in Melbourne in 2026. These tickets will be in the members My Demons account in March prior to the season commencing.
b) Junior members (Legends Junior, Trident Junior, Redlegs Junior, Demon Seats Plus Junior, Young Demon, Little Demon (3 years old)) will receive a LEGO® item in their membership pack.
8. The Promoter can be contacted on (03) 9652 1155 or at membership@melbournefc.com.au to discuss the incentive. After discussion, the Promoter’s decision is final and the Promoter will not enter into further correspondence regarding the result.
9. The incentive cannot be exchanged for cash or any other value and the promoter is not responsible for any costs associated with travel when using the incentive.
10. The Promoter accepts no responsibility for any tax liabilities that may arise from the incentive.
11. The Promoter accepts no responsibility for any variation in the incentive value. The Promoter shall not be liable for any loss or damage whatsoever which is suffered (including but not limited to indirect or consequential loss) or for any personal injury suffered or sustained in connection with any prize/s except for any liability which cannot be excluded by law. The Promoter will not be responsible for any incorrect, inaccurate or incomplete information communicated in the course of, or in connection with, this promotion if the deficiency is occasioned by any cause outside the reasonable control of the Promoter including without limitation technical malfunctions or failures.
12. Promoter holds no responsibility for incorrect or insufficient details provided by the entrant. Should an entrant’s details change, it is the responsibility of the entrant to provide these details to the Promoter.
13. It is a condition of accepting the incentive that the eligible members must comply with all the conditions of use of the incentive.
14. Each member on the primary account will receive the incentive, excluding if a member only holds a MFC/MCC, AFLCS or Baby Demon membership.
15. Tickets will be loaded into the primary account in March, prior to the season commencing and LEGO® will be sent to the address on the primary member account with their other membership items.
16. If any act, omission, event, or circumstance occurs which is beyond the reasonable control of the Promoter and which prevents the Promoter from complying with these terms and conditions, the Promoter will not be liable for any failure to perform or delay in performing its obligations and the Promoter reserves the right (subject to any applicable law) to cancel, terminate or modify or suspend this promotion.
17. The Promoter, its related bodies corporate and their respective officers, employees, contractors and agents (Promotion Parties) will not be liable for any losses, damages, expenses, costs or personal injuries arising out of this promotion, the promotion of this promotion or the use of any prize, including but not limited to any breach of these terms and conditions, contract or tort (including negligence) and any other common law, equitable or statutory remedy (Damages) whatsoever, including but not limited to direct, indirect and consequential Damages, including Damages that cannot reasonably be considered to arise naturally and in the ordinary course of things, even if those Damages were in the contemplation of the Promotion Parties.
PROMOTERS’ DETAILS
· This competition is being run by Melbourne Football Club (ABN 27 005 686 902 13) of 120 Brunton Ave, Melbourne Cricket Ground, East Melbourne 8002. (“MFC” or “Promoter”).
WHO CAN ENTER?
1. Australian residents
2. Entry is open to all ordinary members who sign up for a 2026 membership between 12:00am Tuesday 9th December and 11:59pm Monday 15th December (“Eligible Entrants”). Entrants under 18 years of age must have parental/guardian approval to enter and further, the parent/guardian of the entrant must read and consent to these Terms and Conditions. Parents/guardians may be required by the Promoter to enter into a further agreement as evidence of consent to the minor entering this competition.
3. Employees (and their immediate families) of the Promoter, participating outlets and the agencies associated with this promotion are ineligible to enter this competition. Immediate family means any of the following: spouse, ex-spouse child or step-child (whether natural or by adoption), parent, step-parent.
HOW TO ENTER
· To enter this competition, Eligible Entrants must sign up for a 2026 membership during the Competition Period.
· The competition will be emailed to Melbourne Football club databases and advertised via the Melbourne Football Club website
· Competition commences on 09/12/25 at 12:00am AEDT and closes 15/12/25 at 11:59pm AEDT (the “Competition Period”).
· No late entries will be accepted.
· A limit of one (1) entry for the competition per person applies.
SELECTION OF WINNER
SECOND CHANCE DRAW
· If the winner does not respond to Melbourne Football Club within 2 days of being notified that they have won the competition, that winner is not readily identified, and reasonable efforts have been made by Melbourne Football Club to identify the winner is unsuccessful, they will automatically forfeit their prize and Melbourne Football Club reserves the right to select another winner or through a second chance draw.
· The results of any second chance draw will be final and binding and no correspondence will be entered into in relation to the results of the draw.
PROMOTION AND MARKETING
· By entering the competition, the winners agree to participate in such promotional activity and material the Melbourne Football Club may require without remuneration.
· The winner also gives consent to the use and publication of their name and any other details provided by the winners in any marketing material without any further reference or payment to the winners.
PRIZE
· The total prize pool is valued at $1870.
· The prizes do not include any costs associated with redeeming the prize such as travel, meals, spending money or taxes.
· The prizes will not be transferable to another person.
· No part of a prize is exchangeable or redeemable for cash or any other prize.
· If the prizes are not available for any reason, MFC reserves the right to substitute the prize with another item of equal or greater value if the winner(s) agrees in writing and subject to any written directions from any applicable regulatory authority. If the winner(s) do not agree despite reasonable attempts by MFC to reach an agreement and the prize is not available due to circumstances beyond MFC’s control, MFC may substitute the prize with another item or items determined by MFC to be of equal or higher value.
STANDARD TERMS
· Please read these competition rules carefully. If you enter one of our competitions, we will assume that you have read these rules and that you agree to them.
· MFC reserves the right to amend the competition and its terms and conditions at any time and for any reason subject to regulatory approval (if required) and will notify participants of any such amendments as soon as reasonably practicable.
· MFC does not accept responsibility for any entries that are delayed, or which are not received for any reason and assumes no responsibility for any inaccurate information or for any loss, damage or injury in connection with the conduct of the competition whether as a result of:
o technical or telecommunications problems, including security breaches, technical website malfunctions or glitches; or
o acts or omissions (including negligent acts of omissions) of MFC’s servants or agents involved in the conduct of this competition.
· Please read Melbourne Football Club’s privacy policy available on the Melbourne Football Club website at https://www.melbournefc.com.au/privacy which tells you how we use any personal information we may collect about you by entering a competition.
· The Melbourne Football Club collects personal information in order to conduct the competition and may, for this purpose, disclose such information to subsidiary and related companies, third parties, including but not limited to agents, contractors, service providers, and any company with whom we are running the competition.
· By participating in this competition, entrants thereby release and hold harmless Facebook and Instagram from any and all liability associated with this competition, to the extent permitted by law (in which case that liability is limited to the maximum extent allowable by law).
· The Melbourne Football Club and entrants acknowledge that this competition is in no way sponsored, endorsed or administered by, or associated with, Facebook or Instagram.
· MFC is not liable for any tax implications arising from prize winnings, including fringe benefits tax. Independent financial advice should be sought.
· The Promoter, its related bodies corporate and their respective officers, employees, contractors and agents (Promotion Parties) will not be liable for any losses, damages, expenses, costs or personal injuries arising out of this promotion, the promotion of this promotion or the use of any prize, including but not limited to any breach of these terms and conditions, contract or tort (including negligence) and any other common law, equitable or statutory remedy (Damages) whatsoever, including but not limited to direct, indirect and consequential Damages, including Damages that cannot reasonably be considered to arise naturally and in the ordinary course of things, even if those Damages were in the contemplation of the Promotion Parties.